Position Summary:
Responsible for developing strategies to increase Division sales and profits while providing premier customer service to the customers,
distributors and field sales people. The strategies include product development, competitor and market analysis, training, managing target
account programs, strategic pricing and developing target accounts.

Scope/ Supervision and Interaction:
___ Has Direct Reports __X__ Does Not Have Direct Reports
Collaborates with the Division to determine pricing, products offered, target markets and product line forecasting. Interacts with customers,
channel partners, field sales, product engineering and quality assurance.

Essential Functions:
- Complete product line responsibility (product, promotion, pricing, and channel) for a defined portfolio of products.
- Responsible for developing and implementing product line growth strategies (new/existing customers, new/existing market penetration,
new/existing geography, new/existing channel).
- Monitors and drives marketing communication needs for product line in support of growth strategies (promotions, catalogs, social media, web
presence, etc).
- Investigates market needs for innovative products and works with Engineering to appropriately prioritize product development efforts for the
product line.
- Conducts market research through trade associations, internet investigation and Corporate services.
- Supports field sales and distributors as required to drive sales of the product line and maintain Division's premier customer service position.
- Supports Winovation new product development team for products in discovery and at or beyond stage 3.
- Develops/performs product line training for field sales, channel, and customers.
- Maintains high level of applications knowledge by continually improving knowledge and know-how related to a defined portfolio of products.
- Monitors competitors and competitive products. Participates in the development and implementation of appropriate response strategies.
- Develops and leads IME strategies (existing product innovations/modifications/extensions).
- Ability to travel frequently to customer/channel locations for technical support and training.
- Monitors sales and margin results and tracks and recommends appropriate actions
- Monitors product and market trends and recommends appropriate actions.

Qualifications:
- 4 year college degree, preferably in Engineering, Engineering Technology, Business or Related Business Management.
- 5 plus years experience in field sales of related industry
- Strong computer skills (Lotus Notes, Microsoft Office Applications)
- Strong verbal and written communication skills.
- Strong analytical skills.
- Travel up to 60%.

Additional Comments:
The essential functions have been provided as example of the type of work performed by employees assigned to this job classification. The
company reserves the right to modify the work assignments and/or to make reasonable accommodations so that qualified employees can
perform the essential functions. The job description is not intended to be an inclusive list of duties and responsibilities. It is intended to
describe the general nature of the position.
Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all
job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex,
sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law.
Legal authorization to work in the U.S. is required for all positions, and certain positions may require specific types of legal work
authorizations. Minority/Female/Disability/Veteran/VEVRAA Federal Contractor.
If you would like more information about Equal Employment Opportunity as an applicant under the law, please go to
http://www.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf or
http://www1.eeoc.gov/employers/upload/eeoc_gina_supplement.pdf